Publicity Skills   Writing Effective Press Releases Planning a PR Campaign Dealing with the Media Effective Telephone Presentation	Marketing   Principles of Book Marketing Choosing & Planning a Marketing Strategy Advertising & Promotions: When & How to Use Third Party Promotions: The rise of on-book offers Direct Mail Campaigns.
Writing Selling Copy    Basic Principles Creative Strategy The tools to turn copy into ‘selling’ copy	Telephone Communication Skills   Telephone communication versus face to face Assertive communication model Basic principles of negotiation Video role-playing exercise – your telephone pitch